In
a world where many people read everything on mobile phones, a few
seconds of load time can mean the gain or loss of millions of readers
and advertising dollars.
Now Google wants to help publishers — and itself — by speeding things up.
Google is working with the social media service Twitter
and major news publishers like The Guardian and The New York Times to
create a new kind of web link and article storage system that would load
online news articles and digital magazine pieces in a few milliseconds,
according to several people involved in the project. That is a fraction
of the five to 10 seconds it can take to load a typical website.